Journal · checklist

A Shopify store audit checklist that names pages

If a finding does not include a URL, it is a TED talk. Use this list on your own theme, or pay us to run it cold.

Homepage

• One offer a stranger understands in five seconds.
• Primary CTA visible on a phone without a hunt.
• Proof: reviews, press, or user photos — not three logos of tools you use.

Product page

• Price and Add to cart in the first mobile viewport.
• Shipping and returns in the purchase block, not only in the footer.
• Images that show scale. Alt text that is not “image1”.

Cart

• No silent total. State shipping or the threshold.
• Checkout CTA does not look like a secondary link.
• Trust line that matches the policy pages.

Collection

• Filters that match how people shop the category.
• Product cards with price. Empty states that are not a white void.

Shop Audit’s Spotlight SKU is this list executed on your live URLs. Free snapshot is homepage only.