Journal · positioning

Dashboards are not a CRO program

Shopify will summarize your week. Analytics apps will paint funnels. None of that tells a tired founder which product URL hid Add to cart under a size chart.

A conversion audit is a document that says: this page, this severity, this reason, this first fix. If you cannot hand it to a theme freelancer on Friday, it is a dashboard.

We do not sell recaps of orders you already have. We sell a public-storefront pass. See a sample.