Sample · fictional store
This is the shape of a paid report. Real reports use your live URLs. No ranking claim. No admin data.
High · /products/waxed-canvas-tote
Why it matters. Paid traffic that lands on a PDP and cannot buy without scrolling is paying to educate, not to convert.
Fix first. Pin price + ATC in the first viewport on a 390px width. Move the 800-word brand story under the fold.
High · /cart
Why it matters. Cart is where surprise fees are imagined. Silence is a fee.
Fix first. One line: “Free shipping over $75 · 30-day returns.” Link policies. Do not invent a threshold you do not honor.
Medium · /
Why it matters. First-time visitors treat a quiet home as an unproven brand, especially if ads brought them.
Fix first. One quote + star count above the fold, pulled from a real review app or Shopify reviews — not stock photos of strangers.